Released as part of the Cat & Jack line (image above via Target), the clothing is unique in featuring heat transferred labels in lieu of tags, flat seams and one-dimensional graphic tees so that every item is soft and soothing on the skin.
Many of the items also have more room in the hips and a higher rise, combining fashion with functionality for older kids who wear diapers.
One of the main brains behind the collection, Target designer Stacey Monsen, was inspired to create these pieces from her personal experience.
"I have a 7-year-old daughter, Elinor, who has autism. She’s not potty-trained, which means finding clothes that fit is a challenge. For pants or shorts, I either size way up, or buy pieces that are all function, no style... I thought, why not create pieces that address some of these problems?"
Stacey and the team jumped into the research process and went straight to the source- their guests with special needs.
"We went straight to our guests—met with parents and organizations, like Pageant of Hope, a pageant for girls with special needs and challenges, Mind Body Solutions, a non-profit specializing in adaptive yoga, and National Federation of the Blind Minnesota—to ask about things like what they look for when they shop, how long it takes them to get dressed and whether they shop online. These answers helped us to better understand their needs so we could engineer products to fit more of our guests’ lifestyles."
Read more about the launch of the line here. Thank you, Target, for considering families with special needs!